soul & sangria is an event for all seasons!

A bold celebration of culture, creativity, and community—crafted with purpose.

Soul & Sangria is Boston’s signature summer experience—an elevated day-to-night event where Black joy, small business, and style take center stage. Set in an open-air, design-forward atmosphere, guests are invited to sip handcrafted sangrias, savor curated bites, and move to the rhythm of live bands and top DJs.

This is more than a party—it’s a platform for connection, commerce, and culture. With a vibrant vendor marketplace, fashion-forward energy, and visual moments made for storytelling, Soul & Sangria brings together the best of Boston’s creative economy in one unforgettable experience.

Come for the vibe. Stay for the impact.

Soul & Sangria is the signature event experience designed to indulge the senses and celebrate!

Soul & Sangria is the signature event experience designed to indulge the senses and celebrate!

A visual masterpiece—
each design element
showcases the talent of TSB
and our trusted hospitality
and creative partners.


A visual masterpiece—
each design element
showcases the talent of TSB
and our trusted hospitality
and creative partners.


Interactive brand activations allow brands to connect directly with guests.

Interactive brand
activations allow brands to
connect directly with
guests.

DJs and live performances set the tone with curated soundtracks that get the soul moving.

DJs and live performances
set the tone with curated
soundtracks that get the
soul moving.

Signature sangria blends, delicious eats, and small business marketplace keep guests indulging all night.

Signature sangria blends,
delicious eats, and small
business marketplace
keep guests indulging all
night.

An opportunity to highlight a non-profit organization, ensuring the event not only entertains—but gives back

An opportunity to highlight
a non-profit organization,
ensuring the event not only
entertains—but gives back

The signature Experience

"The Social Butterflies always deliver on what they promise. Soul & Sangria events provide a space for me and others to feel rejuvenated for the weeks ahead. Boston needs more spaces that create belonging and connection with nothing but pure and good vibes, especially for me as a black man. The Social Butterflies are doing just that."

Our Clients Say It Best

"The Social Butterflies always deliver on what they promise. Soul & Sangria events provide a space for me and others to feel rejuvenated for the weeks ahead. Boston needs more spaces that create belonging and connection with nothing but pure and good vibes, especially for me as a black man. The Social Butterflies are doing just that."

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Soul & Sangria 2025: Tickets Now Live!

Be first in line for the summer’s biggest vibe.

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